After taking this course you may want to take other courses to help you continue your professional development. The news media and local government ask the community to send videos and photos via social media, email, and text messages. . Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. A tornado strikes in the Midwest. This course can provide a basic understanding of the PIO function for those new to the position. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. In other words, express parallel ideas in parallel grammatical forms. Coordinate information being distributed to ensure consistency with other agencies messages. C. Identify all the news media covering the area. This lesson reviews the four steps in creating a public awareness campaign. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream Look at the audience, but dont lock eyes with any one person and dont look into the camera. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. Last name. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. Speculation C. Summarizing D. Bridging, 12. A media pool: Note: Media pools can cause disagreements among the media. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. For more information on AP style, go tohttp://www.apstylebook.com. The Governor is continuing to monitor the situation. At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. It provides a framework for people from multiple agencies to work well together B. Participants will benefit from participating in entry-level incident command system training prior to taking this course. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Many different social media monitoring tools are available. %%EOF Create clear and easily understood messages. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. 50% C. 25% D. 5%, 9. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. You need to write to your audience. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? Successful blogs are compelling and current, and encourage interaction with readers. And thats not all. Click on a program for additional information. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. An important part of the PIOs relationship with the media is knowing what they want. For highly visible or controversial matters, it might be best to have a leader in the organization speak. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. A micro-blog is a type of blog where the message is shorter. . 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. C. result in the need to conduct follow-up interviews. D. enhance agency credibility. The message should be: How will you get the message to your audience? AZ Department of Health Services Directors Blog. Describe the role of the PIO in an emergency. Admissions Fax: (301) 447-1658, Independent Study Program (Unit 5). A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. If you do not want something recorded by the media, cover it up or shield it with a vehicle. The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. You can find the complete list of courses in the Spanish language course list. C. is presented as a bad example of public information management. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. A Federal structure designed for large-scale, multijurisdictional incidents B. Brian Hyer: We had all kinds of questions. You cant manage who shows up but you can and should manage contact with the site. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. A well-executed interview will likely not A. advance leaderships goals. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. endstream endobj 1929 0 obj <. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. Creates a positive impression of your organization. Tammy Kikuchi: The Joint Information Center and the Command Staff out there would hold daily briefings for the media, and quite honestly that took much of the heat, if you will, off the Governors office. It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. Describe how to effectively communicate orally and through written products. Evolving media (Web sites, email, blogs, social networking sites, etc.). Resident/Non-Resident, Trainer Program, etc. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Blogs are Web sites that allow you to engage in a conversation with readers. @8'_= J J0 What do you want people to know or do after hearing your message? PDF NIMS Basic Guidance for Public Information Officers - FEMA A. D. has become ever more complex as the challenge of delivering messages has evolved. The Governor declared the emergency following a similar declaration by Liberty County. %PDF-1.6 % Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Using acronyms in news releases may:A. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Chris Mrela wrote a dynamite report on this a couple of years ago. A goal that makes you stretch is good. C. request additional assistance through the National Public Information Support Network. . 1. Many Web sites include a blog as part of the site. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). It is important to prepare each person to ensure your message is consistent. The test questions are scrambled to protect the integrity of the exam. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks.