If you havent been staying in touch with your SOI like you know you should, youre not alone. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! When it comes down to it, an SOI is just a group of people you know personally.
How to write a client letter to your sphere of influence and past Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. It's helpful to the recipient and offers them something of value, INFORMATION. Your thoughts? Share your reason for becoming a Realtor. The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. If you show up on social media consistently, simply being there and being open is enough. Pro Tip for TikTok: This is a fun one. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. Just never, ever assume. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). Wish I could use it but after 25 years it would look odd! Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. Congratulations, Lori! On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Writen By. It will cost anywhere from forty to fifty cents per postcard depending upon volume. If you really want to make a positive impression, then you may even want to publish in these journals. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI.
5 Simple Scripts For Reconnecting With Your Sphere - Inman A form letter! But at the same time, thanking my clients for everything that THEY give to ME is easy for me. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Add your signature and contact information including your location. When you send an email out, you can watch your results roll in. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. If you dont have a drip campaign set up yet, dont worry. Unlike Twitter, Pinterest will keep driving traffic to your website. After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? And then you reached out via Facebook. For example; Friend, Family, Acquaintance, etc. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. Are you sure you want to report this blog entry as spam? This also warms up your SOI for your phone call. It is such a surprise when someone takes the time to send a note that is personal. We are going back to the basics. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. The writer recommended saying "I'm an agent now and I need your help.". Part of that, Im sure, is the isolation that many are experiencing. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. Checking in with them to make sure theyre okay is a very normal thing. 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have I would love the opportunity to work with you. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. (And, Ill give you the real estate email templates, too.). Almost every CRM has a Listing E-Alert tool now.
Jumpstart Your Real Estate Sphere of Influence (SOI) Still not sure how to write it? Its our nature to judge one another and decide how much trust to afford each and every other human we meet. I just can't do YAY ME! These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them So, Jennifer, um what's an example of doing it right? For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. Listen P151 Marketing Mastermind 01 - Marketing vs . Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects.
How to Write an Influence Letter [with Sample] - Request Letters Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. As a real estate professional, you have a lot of connections and vendors you know and trust. Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. (Honestly, this ones worth a watch!). At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. Great post. (MAKE SURE your contact deets are in your profile!).
P151 Marketing Mastermind 01 - Marketing vs Branding So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. (One of my recent clients almost got badly burned by an inflated zestimate!). Good stuff, Jennifer. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. I can see on social media that you are doing quite a bit of traveling and having a great time. Excellent blog and I'm going to share it with some new agents in my office! Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. Twitter posts with visuals get up to 5x more engagement. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. In general, keeping in touch is a great way to show appreciation. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere.
Real Estate Sphere of Influence - Etsy Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. I mailed them a postcard because I was afraid to pick up the phone and call them. Its time to look inward to your database. Good iedea on using and award and sharing it with your soi. At that point, you use your Realtor sphere of influence scripts. If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. This is one of the easiest ways that you can dramatically expand your sphere of influence. I think I would prefer that over an e-mail. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. But truly great SOI and referral marketing isnt about selling.. Real estate letters to clients samples help with R.
How to Create a Real Estate Sphere of Influence List It could literally lose you millions. Love it Jennifer. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. It's been way too long since we've seen each other. which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! There are a lot of questions that we have the ability to address for our clients. Love it or hate it, email cannot be ignored. Grab a notebook or excel spreadsheet and jot down all the names you can think of, including: Dont get sidetracked thinking about what youre going to say when you reach out, or why you really dont know this person that well, etc. Working your real estate sphere of influence takes far more time than money, at least in the beginning.
This is a great way for you to demonstrate that you are knowledgeable about the local area. and Pensacola Beach real estate Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. Congrats. Thank you for using me as your realtor. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. That way, you stay in the loop on what is happening in the local area. As a result, its upset a lot of our existing lead sources as well. I bet you do want to share some ideas? Yes, these lead generation systems work! Good news! Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. Before I started using email marketing, my business was struggling. ), And lets face it. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. Send out a simple four by six postcard. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". I love your program, Jennifer. I think either way would be fine - whatever feels right to you. Then, send a personal note to them. Were going to give you everything you need to work your SOI like a pro. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. Pay Special Attention to Those Who Matter Most 4. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. This raving fan then tells their close connections about you which in turn builds your sphere of influence. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. Be clear that you have no agenda. 240-408-4002 contact@homeactions.net And they are provided free through your Multiple Listing Service (MLS). Theyre probably going to answer the phone. Your newsletter list is also a great place to find referrals. For many, leads are drying up a bit, so you may be feeling a little stuck. Recent clients and professional connections are always a great place to start.. Where you make your list will depend on where you are in your business. Its very simple. Your way of handling the award was so tasteful. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. They got 34 percent from repeat business. Own it! We have all been there. This field is for validation purposes and should be left unchanged. All you need to do is say, Hey! document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. And remember, you are NOT selling. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. You can easily change up that second line to refer back to any relevant life, community, or even social media event. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Instead of scrolling past updates from your sphere, take a second to like or comment. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! (Psst, already a Follow Up Boss user? He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. What are the biggest (non-monetary) challenges and rewards? coaching programs is right for you? After all, theres only so much time in the day. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. Wonderful idea Jennifer and a wonderful post, and some great comments! Most email marketing programs have a phone app as well, so you can get these important updates to your phone as you track the reception of your newsletter. Required fields are marked *. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . You can use variations of this, but the most important thing you can do is to be authentic.
The 12 Best Real Estate Prospecting Letter Templates for 2023 So take a different approach. Yours was the best ! For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. saying thanks to those who have helped you attain success is a great way to foster more !!
Letter To Sphere of Influence.pdf - Letter To Sphere of Why am I sharing this wonderful news with you?
PDF Real Estate Agent Introduction Letter Sample Pdf , (PDF) I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. and they're yours for free. Or, you may want to rent out a special menu for the evening. A reminder to winterize their sprinkler system or change smoke detector batteries? One type of ad that has been shown to be very effective is a messenger ad. You didnt think we were going to let you off the hook, did you? Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. Its a common issue, and sometimes when times are good, it doesnt feel necessary. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). For those of us who have a hard time tooting our own horn, this is a tough one. They may even have some great content ideas. What do you love about it? Then, see if they will need assistance finding a spot that has more room. make an informed decision when buying or selling a house.